// about
MIT analytics background. Agency operator. AI builder.
// timeline
How I got here.
Penn, Economics
Studied economics at the University of Pennsylvania. Learned how systems work at scale.
Jet.com / Walmart eCommerce
First real job. Cut my teeth in eCommerce at Jet.com, which became Walmart eCommerce.
VP, $100M+ eCommerce company
Ran marketing, brand creation, and product development for a company doing nine figures on Amazon and Walmart.com.
Content obsession
eCommerce led to dropshipping. Dropshipping is pure play marketing. That led to video ads, video editing, and a complete obsession with content.
MIT Sloan MBA
Business Analytics concentration. Using data to stop overthinking content.
Cartwright Digital Media + AI workflows
Building AI systems that automate marketing operations. Running an agency. Graduating in May 2026.
// bio
The full story.
I'm Matty Cartwright. I've worked at Walmart, Uber, and WHOOP. I studied at Penn and I'm finishing my MBA at MIT Sloan with a focus in business analytics.
I run a digital marketing agency and build AI workflow systems. I got obsessed with using Claude Code to automate the repetitive parts of marketing, and it turned into a whole practice. Now I build these systems for other people.
I don't just talk about AI. I build with it every day.
Want to work together?
I'm always open to conversations about AI, content, or building something interesting.