// blog
Writing
AI tools, Claude Code workflows, and things I'm building. Long-form stuff that doesn't fit in a Reel.
The Content Engine That Researches Itself
I built a system that scrapes 22 competitors, pulls my own analytics, picks winning hooks from real data, and tells me what to film every morning. Here's the data behind it.
Read post→How I Made This Website in Two Claude Code Sessions
I rebuilt mattycartwright.com from scratch in two sessions with Claude Code. No templates. No Figma. Just a brand brief, a PRD, and a conversation.
Read post→How I Wired Email Gating Into My Blog in One Session
I built an EmailGate component for mattycartwright.com that hides blog content behind an email signup, stores subscribers in Supabase and Kit, and remembers returning visitors with localStorage.
Read post→How to Build an AI Content Engine with Claude Code
The step-by-step system I use to produce 23 scripted videos in a single sitting. Includes the full template pack.
Read post→The Anti-Slop Writing Rules
The exact document I give Claude before every piece of writing. 100+ banned words, patterns, and sentence structures that make AI copy sound like AI copy.
Read post→